These assets are designed for a playable instagram filter for GDK, a quality fast food brand in the UK.
The main challenge is to reduce at maximum the size of the assets. It induces a workflow with the lowest posssible poly meshes which relies heavily on trim sheets textures.
The artistic aim of the project is to recreate a generic british street atmosphere.
This instagram filter was made in 2022 with Lightweight Digital and Social Chain for GDK.